Sheralee

5 Reasons Why Web Designs Affect Your Business’s Success – Rennie Bottali

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Here are five of them…

 

First Impression

Apart from the overall appearance of your homepage, it is also important to show the credibility of your business. Being grammatically correct and having no typographical error on your site shows that you don’t settle for mediocre content. A huge chunk of visitors leaves a webpage because of misspelled words or wrong hyperlinking. Having a professional feel, with a touch of friendliness, exhibits how you approach customers online and offline. This helps create a sense of trust between you and your online visitor.

Good visual appeal is already half the battle when it comes to attention retention. However, that’s only a part of your work. Visuals may signal the start of a good user experience, but what’s the use if your site is all about form and not about function? Make it worthwhile for the visitor. They came to your website for answers, and they expect to get it from there.

All in all, both the appeal and general usability of a website can determine how successful it will be. Being able to show your whole business identity in the homepage will leave a remarkable first impression. Make that impression the right one.

 

Relevance through Maintenance 

Keeping your website up-to-date suggests that you’re taking steps to make sure that visitors are updated with any changes in your company. Be it markups, markdowns, or new services, keeping them in the loop is both a badge of trust and a testament that servicing them is your pleasure

An outdated website means that visitors won’t be able to see any of the changes you may have done with your company. Apart from leaving them out of the news, perhaps even to the point of alienating them, this also implies that you don’t care enough to spread news of your current services. Worse, a visitor might even think that you have nothing new to offer, which can make your relationship stale.

Of course, this doesn’t just extend to you and your customers. Don’t expect that you’re the only one drumming up changes in your company. Your competitors will also try to spice things up, offering new services or even beating your own prices. The last thing you want to happen is having your trusted customers transferring companies.

Keep your website in tip-top shape. Make it show every relevant event, the old ones and especially the new.

 

Digital Presence 

When you are consistent in maintaining your website, this shows another facet of your company: you strive to become relevant when it comes to digital presence.

Now that the world is moving more and more to the online age, having a pronounced presence in the digital world has become commonplace. So what’s stopping you from doing the same?

Having the mind and the hand to reach out to your customers in terms of being digital is beneficial. You get to communicate with them more often. You get to know what they want to say. You get to know what they’re thinking via their posts. These will be your edge in providing more than what your customers expect.

Statistics show that more people use their mobile devices when browsing the Internet. The jump in logic there is to make sure that your website is mobile-friendly and is just as good as the desktop version. With the increasing capabilities of handheld devices, responsive web design is no longer that big of a problem as before.

Adapting your systems to your customers’ preferences is always a good thing, especially when it comes to anywhere-anytime connectivity. Keep yourself connected with your customers.

 

Simplicity 

Do you remember the series of sounds that would always play when you connect to a dial-up? That slow, agonizing process of connecting to the Internet? Nowadays, taking that long just to connect is longer than forever when it comes to Internet speed. Today, it would just take mere seconds to connect … and mere seconds to lose interest. With that in mind, it is best to keep your website simple in two senses.

The first one is to make sure that your website doesn’t take too much time to load. Two seconds is long enough for an online retail shop to load or a potential buyer will just up and leave.

This has become a new standard for any site. Without compromising visuals, put your main sellers in the homepage. Avoid embedding too much videos to keep loading times at a minimum. Having a few tricks that will wow a visitor is always good, but when those same tricks compromise your loading times, it will ironically turn away your customer. There should be a balance between the gimmicks and the content on your page.

The second deals with how a visitor navigates through your site, how easy they get from one page to another. For example, how quickly they shift from your “About Us” to “Products & Services” pages will reflect on their experience. Additionally, the loading times apply for every page you have. Since visitors expect to get as much information as quickly as possible, a combination of easily accessible pages and fast loading times will make them feel like they didn’t waste time on your site. This relates and connects to the first point above.

Influencing the psychological and subconscious need of a web user to be in control with your site is the game here.  Always remember: quality over quantity.

 

Conversion 

With all these things in mind, the end goal is to expand your marketing options while retaining your old customers. This is one of the reasons why you created a website to begin with. While it may not be your clincher, it can certainly guide you to closing that deal with a new customer. Apart from word of mouth, how else will they know your services if not from your site?

This is the takeaway here. A company’s website should be many things: a badge where greetings of a job well done boost your reputation, a keyhole that offers a sneak peek to how your company works, a means of communication, and, most importantly, a trove of information about your services, products, and even your story.

A website isn’t just a bunch of codes. It’s your company’s portfolio. Should you treat it like it’s nothing?

Rennie Bottali – Sheralee Bottali

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Successful Buxus by Rennie Bottali

Rennie Bottali suggests that professional potting soil will usually result in better growth because a sufficient amount of oxygen remains in the pot, which means the roots will not rot away. It is important to have good drainage at the bottom of the pot. Rennie Bottali said If you are not sure this is the case, you can always cut some more holes in the pot. When the plant is potted, you need to water it thoroughly.

Watering
Rennie Bottali

Rennie Bottali says there is no life without water. This is also true for your boxwood. The right amount of water depends on different elements, like the type of pot (clay or synthetic material), the type of potting soil, the weather condition etc. A plant in a clay pot will need more water because water evaporates through the sides.

Boxwood and other evergreen plants need to be watered regularly during the winter because evaporation continues through the green leaves.

Some fundamental rules and tips from Rennie Bottali:

  • Summer: check daily and water if required, possibly through trickle irrigation.
  • Autumn/ spring: water two times a week, except during heavy rainfall.
  • Winter: water once a week; keep the soil moist, but not too wet.

Tip: a tray underneath the pot is useful because that way you have a water reserve. You should remove the tray during the winter.

Trickle irrigation is more efficient and more eco-friendly than a sprinkler system.

RepottingRennie-Bottali

Rennie Bottali says boxwood can, in principle; stay in the same pot for three years when potting soil of a good quality is used. After three years or when the growth diminishes you need to repot the plant. You can put the plant in a bigger pot. You should loosen the root ball so there will be contact with the new potting soil.

If you want to keep the same pot, you will need to trim the roots. This can be done by making a few cuts in the root ball with an old handsaw so you can add new potting soil to the newly made cavities.

After repotting you need to water.